Mastering Header Bidding on AMP: Unlocking Ad Revenue Potential

Published August 5, 2023


With the rise of mobile browsing and the need for faster page load times, Accelerated Mobile Pages (AMP) has become a popular framework for creating lightning-fast mobile web experiences. If you’re looking to optimize your ad monetization strategy on AMP pages, implementing header bidding is a game-changer. In this comprehensive guide, we will take you through the step-by-step process of implementing header bidding on AMP, empowering you to unlock the full revenue potential of your AMP-enabled inventory. From understanding the benefits of header bidding on AMP to implementing the necessary components, this guide will provide you with the insights and strategies needed to boost your ad revenue and maximize the performance of your AMP pages.

I. Understanding Header Bidding on AMP

What is AMP?

Accelerated Mobile Pages (AMP) is an open-source platform that allows publishers to develop mobile-friendly web pages that load quickly. AMP pages prioritise speed and performance to create a seamless and engaging user experience.

Benefits of Header Bidding on AMP-

Implementing header bidding on AMP pages offers several advantages:

  • Increased competition:Header bidding allows multiple demand partners to bid simultaneously on ad impressions, maximizing competition and driving higher CPMs.
  • Faster ad rendering:Header bidding on AMP reduces latency by loading ads in parallel, resulting in faster ad rendering and improved user experience.
  • Improved fill rates: With header bidding, publishers can tap into a larger pool of demand sources, increasing the chances of filling ad inventory and reducing unsold impressions.

II. Preparing Your AMP Setup

Before implementing header bidding on AMP, it’s important to ensure your AMP setup is properly configured.

  • Implementing AMP:Basics and Best Practices
  • Familiarize yourself with the fundamentals of implementing AMP, including the required HTML structure and necessary AMP components. Follow best practices to optimize the performance and compliance of your AMP pages.
  • Ad Server Configuration for AMP
  • Configure your ad server, such as Google Ad Manager, to deliver ads specifically for your AMP pages. Set up ad units and targeting criteria tailored for AMP inventory, ensuring proper ad delivery and monetization.

III. Implementing Header Bidding on AMP

Implementing header bidding on AMP involves a series of steps and considerations.

  • Choosing Compatible Header Bidding Solutions for AMP
  • Choose header bidding options that are AMP-compatible. Consider their AMP compatibility, features, and integration needs. Choose a solution that meets your requirements and supports your preferred demand partners.
  • Integrating Header Bidding Tags on AMP
  • Create header bidding tags for each participating demand partner that are specific to your AMP pages. To guarantee accurate integration, follow the suggested implementation requirements supplied by your header bidding solution. Insert the tags into the AMP page code as needed.
  • Testing and Validation
  • On AMP, thoroughly test the header bidding implementation. Validate all participating demand partners’ bid requests, bid responses, and ad rendering. Check for the proper integration of header bidding tags and functionality. During testing, address any errors or discrepancies that appear

IV. Optimization and Performance Tracking

To maximize the revenue potential of header bidding on AMP, ongoing optimization and performance tracking are essential.

  • Performance Monitoring and Analysis
  • Monitor important performance data relevant to your AMP header bidding arrangement on a regular basis, such as fill rate, CPM, and revenue. Analyse demand partner performance to find top-performing partners as well as opportunities for improvement.
  • Optimization Strategies
  • On AMP, fine-tune your header bidding setup depending on performance statistics and revenue targets. Adjust line item priority, try out new demand partners, and optimise ad placements. Optimize and iterate continuously to maximize yield and overall performance.


You now have the knowledge and techniques to unleash the full earning potential of your AMP inventory by implementing header bidding on AMP utilizing the procedures indicated in this detailed tutorial. Header bidding on AMP allows for more competition, faster ad rendering, and higher fill rates. You may optimize your ad monetization approach on mobile devices and create exceptional ad revenue growth with a properly designed AMP configuration and the suitable header bidding solution. Utilize the power of header bidding on AMP to stay ahead of the curve and maximize your ad income. Start adopting these methods right away and watch your mobile advertising success skyrocket.