A Comprehensive Guide to Setting up Video Ad Rules: Session & Standard

Published August 5, 2023


Video advertising has become a crucial component of digital monetization methods, providing interesting and compelling ad experiences. To properly manage video ads, publishers must create ad rules that govern the timing, frequency, and targeting of video ad placements. In this detailed guide, we will go over the process of creating video ad rules, with a focus on session and standard ad rules. Understanding how to configure these rules will allow you to optimize user experience, maximize income, and keep control over your video ad inventory, whether you’re a publisher or an ad manager. By following the techniques indicated in this guide, you may improve the effectiveness of your video advertising campaign and produce better results.

I. Understanding Video Ad Rules

  • The Role of Ad Rules:User Experience and Revenue Generation in Balance Video ad policies are crucial in balancing offering a great user experience with maximizing revenue generating. These rules establish ad placement criteria such as frequency, timing, and targeting. By establishing clear criteria, publishers can ensure that ads are seamlessly integrated into their video content, increasing user engagement while generating income.
  • Types of Video Ad Rules: Session and Standard Ad Rule There are two primary types of video ad rules: session ad rules and standard ad rules. Understanding the distinctions between these rule types is essential for implementing an effective video advertising strategy.
    • Session Ad Rules:Enhancing User Experience within a Single Viewing Session
      Session ad rules control the frequency and timing of video ad placements within a single viewing session. These rules determine how many ads can be shown to a user during their session, preventing overexposure and maintaining an engaging viewing experience.
    • Standard Ad Rules: Regulating Ad Frequency and Timing Across Multiple SessionsStandard ad rules govern the overall frequency and timing of video ad placements across multiple viewing sessions. They establish guidelines for the number of ads a user sees over a specific time period, preventing ad fatigue and ensuring a balanced ad-to-content ratio.

II. Setting Up Session Ad Rules

  • Defining Ad Breaks: Strategically Placing Ads for Seamless IntegrationWhen setting up session ad rules, it is crucial to define ad breaks within video content strategically. Identifying natural breaks in the content, such as scene changes, pauses, or transitions, allows for seamless integration of ads without disrupting the viewer’s experience.
  • Ad Break Timing and Duration:Balancing Revenue Objectives and User ExperienceDetermining the optimal timing and duration of ad breaks is crucial for achieving a balance between revenue objectives and user experience. Factors such as video length, viewer engagement, and ad load balancing should be considered when deciding the frequency and length of ad breaks.
  • Ad Placement Options:Choosing the Right Moment for Ad InsertionSelecting the appropriate ad placement option is vital for optimizing user engagement. Pre-roll, mid-roll, and post-roll ad placements each offer unique advantages and should be chosen based on factors such as content type, viewer behavior, and attention levels.

III. Configuring Standard Ad Rules

  • Ad Frequency:Striking the Right BalanceConfiguring ad frequency is a crucial aspect of standard ad rules. It involves determining the maximum number of video ads shown to a user within a given time frame. Balancing revenue goals with user experience is essential to avoid overwhelming viewers with excessive ad placements.
  • Ad Timing:Preventing Excessive InterruptionsAd timing plays a significant role in maintaining a positive user experience. Establishing the minimum time interval between consecutive ad placements helps prevent excessive interruptions and ensures that users can engage with the content without frequent breaks.
  • Targeting and Customization:Delivering Relevant and Engaging AdsImplementing targeting options and customization features within standard ad rules enables publishers to deliver highly relevant and engaging video ads to their audience. By leveraging user demographics, interests, and behavior data, publishers can tailor ad delivery to maximize user engagement and drive better campaign performance.

IV. Testing and Optimization

  • A/B Testing: Fine-Tuning Ad Rules for Optimal PerformanceA/B testing is a valuable technique to evaluate the impact of different ad rules on user experience and ad performance. By testing variations in ad frequency, timing, and placement, publishers can identify the optimal configuration that strikes the right balance between revenue generation and user satisfaction.
  • Performance Monitoring and Analysis:Iterative ImprovementContinuously monitoring key performance metrics, such as ad completion rates, user feedback, and revenue, is crucial for optimizing video ad rules. Analyzing the data allows publishers to identify areas for improvement and make informed adjustments to their ad rules, ensuring ongoing enhancement of the user experience and ad performance.


Publishers can strike a balance between income generation and user experience by establishing session and standard video ad restrictions. This comprehensive instruction walked you through the process of creating video ad rules, concentrating on session and standard ad placements. Understanding the various types of rules and their parameters enables publishers to optimize video ad placements, increase user engagement, and increase ad income. Publishers can fine-tune their ad rules for optimal results by experimenting with different ad frequency, timings, and targeting options while watching performance indicators. Adopting proactive optimisation and responding to user preferences guarantees that the audience has a seamless and engaging video ad experience.