Case Study: Triple ad request CPMs for an online news site

The Context

This news agency is a prominent brand in the state of Kerala, India, with significant online and offline readership

Maximizing advertising revenue was a challenge for Manorama Online, looking to capitalize on it’s rapid global expansion.

The Strategy

InImage: A Rich Media Ad Unit that used a single line of script to dynamically scan page content and identify appropriate images for displaying relevant advertisements

Custom demand stack: Strategically select demand partners tailored to their most relevant geographies and content niches

Direct campaigns: Target unique audience segments with direct campaigns.

The Outcomes


Increase in ad request CPM


Increase in CTR YoY

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