Case Study: 780% growth in ad revenue for a large audio streaming website

The Context

Founded in 2018, Pocket FM has quickly ascended to a Series C stage company, becoming a driving force in the realm of audio storytelling in India.

Despite a booming user base and high engagement, the client struggled to monetize their platform effectively, resulting in low ad revenue and fill rates.

The Strategy

Secured direct advertisers and premium demand partners, allowing them to reach a wider audience

Integrated ad network with the client app, utilizing analytics to understand user behavior and optimize ad delivery

Fill rates were maximized through strategic inventory management

The Outcomes


Revenue growth in 6 months


Increase in impressions


CPM increase

Getting the basics right is the first step to ensuring your ad inventory is performing the best it can.

We’ve helped hundreds of companies optimize their yield management and ad operations to deliver extraordinary revenue outcomes for them.

Get in touch with us today for an honest, no-nonsense discussion about how we might be able to help you.