Founded in 2018, Pocket FM has quickly ascended to a Series C stage company, becoming a driving force in the realm of audio storytelling in India.
Despite a booming user base and high engagement, the client struggled to monetize their platform effectively, resulting in low ad revenue and fill rates.
Secured direct advertisers and premium demand partners, allowing them to reach a wider audience
Integrated ad network with the client app, utilizing analytics to understand user behavior and optimize ad delivery
Fill rates were maximized through strategic inventory management
Revenue growth in 6 months
Increase in impressions
CPM increase
Getting the basics right is the first step to ensuring your ad inventory is performing the best it can.
We’ve helped hundreds of companies optimize their yield management and ad operations to deliver extraordinary revenue outcomes for them.
Get in touch with us today for an honest, no-nonsense discussion about how we might be able to help you.
Mediawrkz, a part of Datawrkz, is a specialist publisher solution company bringing the most easy-to-use, transparent and cutting edge programmatic advertising solutions to our publishers and advertisers. We specialize in leveraging state-of-the-art tech and our expertise to maximize monetization opportunities for our partners across the world.
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