Case Study: 430% growth in ad revenue for a US sports website

The Context

This website, with 20M+ visits per month brings together news and content for all of Wisconsin’s sporting teams - from the NFL to the NCAA to the NBA

This client was looking for a video solution that would mirror their news content, and build user engagement and retention.

The Strategy

Outstream video player tested and then deployed on the client’s site; the video inventory was opened to all of our demand partners

The video player was implemented on all article pages on the website at the in-article position, between the first and second paragraphs. The floating player was also deployed in a Google-compliant manner

Many aspects of the deployment was actively managed - placing sports-specific videos on the player, balancing ad placements, player positioning experiments & analysis of engagement by content type.

The Outcomes


Growth in revenue in 12 months


Growth in monthly impressions


Increase in CPM

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