This website, with 20M+ visits per month brings together news and content for all of Wisconsin’s sporting teams - from the NFL to the NCAA to the NBA.
This client was looking for a video solution that would mirror their news content, and build user engagement and retention.
Outstream video player tested and then deployed on the client’s site; the video inventory was opened to all of our demand partners.
The video player was implemented on all article pages on the website at the in-article position, between the first and second paragraphs. The floating player was also deployed in a Google-compliant manner.
Many aspects of the deployment was actively managed - placing sports-specific videos on the player, balancing ad placements, player positioning experiments & analysis of engagement by content type.
Growth in revenue in 12 months
Growth in monthly impressions
Increase in CPM
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Mediawrkz, a part of Datawrkz, is a specialist publisher solution company bringing the most easy-to-use, transparent and cutting edge programmatic advertising solutions to our publishers and advertisers. We specialize in leveraging state-of-the-art tech and our expertise to maximize monetization opportunities for our partners across the world.
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