Case Study: 2x increase in Click-Through-Rates for a real estate developer

The Context

This India-based real estate developer wanted to target expat Indians digitally and amplify the impact of their offline advertising, which was done through roadshows

The Strategy

Reached Non Resident Indian audience segments via domain and audience targeting in Middle East and North America

Display cookie retargeting on premium inventory

Direct Rich media campaigns run on exclusive list of Regional Publishers

The Outcomes


Reduction in cost of inventory


Increase in CTR


Reduction in cost per site-visit

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