Case Study: 200% increase in CPM for a news agency based in Florida

The Context

This news agency based in Florida, provides comprehensive coverage across a wide range of topics, including environmental policy, civil rights, and economic equality.

The Datawrkz team was presented with the twin challenge of preserving brand integrity while maximizing revenue potential from their website.

The Strategy

Custom video player integrating relevant video content & optimizing ad placements

Added demand partners with specific expertise tailored to platform content and audience demographics

Optimization of the flow of ad requests

Supply path optimization techniques to enhance the value of inventory requests

The Outcomes


Revenue growth in 6 months


Fill rates


CPM increase

Getting the basics right is the first step to ensuring your ad inventory is performing the best it can.

We’ve helped hundreds of companies optimize their yield management and ad operations to deliver extraordinary revenue outcomes for them.

Get in touch with us today for an honest, no-nonsense discussion about how we might be able to help you.